Alongside ongoing news coverage, the site publishes in-depth journalistic investigations, reflecting a commitment to responsible journalism in a world of rapid and unverified information.

In the Israeli media landscape, which is sometimes turbulent and biased, the news site "Maakav" stands out with its unique approach to responsible and balanced journalism. The site operates in a competitive environment, alongside major players like Mako, but manages to establish a significant place in public consciousness thanks to its unique characteristics and commitment to quality.

"Maakav" provides news from Israel and around the world while adhering to the core values of authentic journalism. "Truth and only truth" – this is the slogan that guides the site's team of journalists, expressed in actions and not just words. A prominent uniqueness of the site is its immediate publication in 4 different languages, a feature that expands its target audience beyond Israel's borders and explains some of the international popularity it is gaining.

In an era of "fake news" and propaganda on social networks, "Maakav" insists on systematic fact-checking. Every piece of information undergoes a verification process before publication, a process that gives readers confidence in the reliability of the information. This is an approach that is becoming rare in the contemporary media landscape, as most sites compete on the speed of news publication, sometimes at the expense of accuracy.

This yields great benefit, as evidenced by the site's traffic data, which amounts to about 858,961 visits in the last month, as of 12.03.2025.

What distinguishes "Maakav" is the commitment to give a platform to all sides in every news story. While many news sites tend to present one dominant narrative, "Maakav" is careful to bring the variety of relevant opinions and positions. This approach allows readers to get a complete and balanced picture, and to form an independent opinion based on the full range of facts and perspectives.

Another area in which "Maakav" invests significant resources is journalistic investigations. While many news sites focus on ongoing reporting, "Maakav" invests in deep journalistic work and reveals information that is not accessible otherwise. These investigations are published simultaneously in all four languages in which the site operates, allowing global exposure to topics that often have local significance.

The site extensively covers local and international news, from politics to sports, from economy to culture. In all these areas, high standards of reliability and balance are maintained. "Maakav" is also not afraid to deal with sensitive and complex issues, but does so with sensitivity and respect for all parties involved.

"Maakav's" approach to journalism reflects the understanding that the role of media in a democratic society is not only to report, but also to check, investigate, and present the facts in a way that allows the public to be informed. This is a concept that returns journalism to its roots as the "watchdog of democracy."

The data speaks for itself: Google Analytics data reveals that in the last month alone (as of 12.03.2025), "Maakav" recorded almost 860,000 visits. The vast majority – about 600,047 visits (about 70%) – came from Israel, but the site also receives significant exposure in other countries. In the United States, 70,001 visits were recorded, in Britain 45,058, in the Philippines 30,458, in India 22,977, in Canada 22,698, in France 19,036, and in Australia 18,030. It's also interesting to note the 7,401 visits from South Africa, 6,583 from Pakistan, and 6,553 from Palestine.

Significant visits were also recorded from South Africa (2,540), from unidentified areas (1,651), from Germany (1,425), from Italy (959), from the Netherlands (773), from Palestine again (753), from Australia (730), from Spain (661), and from Malaysia (627). This international exposure highlights the benefit of publishing content in four languages, and turns the site into an information bridge between Israel and communities around the world.

Not only on the site itself does "Maakav" enjoy significant visibility. Facebook social network data indicates that the brand page attracts a quarter of a million visitors, with a fascinating distribution of the intended target audience. In terms of gender, 55% of followers are women and 45% are men, while in terms of age, followers spread across the range between 18 and 65+, with a significant concentration in the ages of 25-45.

In terms of countries of origin of Facebook followers, the numbers reflect an interesting geographical distribution: 68.94% from Israel, 19.49% from Ukraine, 3.59% from the United States, 1.92% from Indonesia, 1.36% from Germany, 1.18% from Poland, 1.11% from the Czech Republic, 1.05% from Italy, 0.74% from Canada, and 0.62% from Egypt. This data, updated as of 13.03.2025 and representing the last 28 days, provides a picture of the global spread of the readership.

These numbers are the result of "Maakav's" commitment to journalistic principles of truth, accuracy, and balance, along with the ability to make content accessible in a variety of languages. In a world where it's easy to get carried away with sensations and rumors, "Maakav" has chosen to insist on fact-checking, giving a platform to all sides, and presenting the news in a balanced and responsible manner.

The challenges facing responsible journalism in the digital age are enormous, particularly for a media venture of the scale of "Maakav" competing against media conglomerates with extensive resources. However, "Maakav" proves that by focusing on unique advantages – such as publishing in four languages, quality journalistic investigations, and commitment to balance – it is possible to take a significant position in the saturated media market.

In an era of polarization and extremes, "Maakav" demonstrates how a media outlet can serve the public by providing accurate and reliable information, while giving a platform to all opinions. While it is not the most extensive or leading in its field, its focus on quality, diversity, and international accessibility makes it a unique and important factor in the Israeli media landscape, with an influence that is gradually expanding even to the international arena.